Archive for January, 2010
Smashing Magazine presents 99 essential Twitter tools which are split into different categories: Tools and Productivity Apps, Statistics and Analytics, WordPress Twitter Plug-Ins, Firefox Twitter Extensions and much more..
Maybe you can find a few useful ones and take full control of your tweets?
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Vertical Response has a useful checklist on integrating social media with email and your web presence. You can read it here.
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We’ve been working with community-based housing websites for years and we often run across interesting statistics. One small piece of data that we’ve collected is online email service adoption by potential home buyers. We studied over 33,000 leads who signed up to a community housing site and here are the most popular email services used:
We have a cornucopia of data collected on potential home buyers. Want to see some specific statistics? Just ask!
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If you missed the “Red-Hot New Home Sales and Marketing” Seminar with Myers Barnes, Tom Nelson, and Jim Adams at IBS this year, you can download a PDF of the presentation here. It is worth reading.
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It’s a ratings-based kind of a day. In the process of making sure a client’s organic search results were as expected, a new (and negative) review on Yelp was noticed. (Aside: negative reviews on Yelp can be opportunities to engage the disgruntled and turn a negative into a positive. You gotta be on top of Yelp – and we’ll elaborate in a later post.) A little later, we came upon a thoughtful blog post from mRelevance on Google Sidewiki. (We also offer a white paper on Google sidewiki.) In other words, in the course of a typical hour we discovered two prominent examples of why ratings-based websites, two examples of why online reputation management is so important.
Graphic Language, the agency powering New Home Feed, will soon be unveiling to all clients a revised services list. What once included your standard SEO, SEM, your landing pages and display ads, reporting, now includes Yelp, Sidewiki, personalized search results, blogs and facebook, video and YouTube, and more. The point here is there is so much to stay on top of and technology is changing faster than NBC’s latenight lineup. What we’re saying is: you must be on top of the game. There are lots of great resources out there so please let us know if you’d like to hear more.
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As an agency, we often preach to clients on the importance of building and managing accurate lists. The reasons are as numerous as they are clear and many have to do with targeted, undiluted messaging based on known interests and pain points. As such, a good web marketer empowered with effective tools is a crucial asset to any marketing team.
And now its time to practice what we preach.
New Home Feed is built on a principled foundation of transparency. As such we believe everything we experience as we prepare to launch, to build leads, to generate sales can be of benefit to our audience, and so should be shared. That said: we have just returned from more than a week in Las Vegas with almost 500 solid leads for our new product (New Home Feed). Readers who have talked with us or seen our collateral know that New Home Feed eases the pain many builders and marketers in the real estate space feel because it instantly gets content broadcast on a wide network of websites, allows for real-time updates, and gives robust and action-oriented reports. The value proposition is clear, and even though we are several months from the beta launch we are happily having all sorts of conversations with folks all over the real estate spectrum. And these conversations must be tracked because they involve multiple people with (unfortunately) a limited number of brain cells. So who talked with whom about what, when? This must be noted.
And the leads are coming in. Our core audience when we initially launch will be builders and the marketers who work with builders. However, we already have approaching 100 brokers banging at the doors and wanting in, even though the broker solution comes in the Fall of 2010. As such, we must be certain to not mix our messages and be super organized. Its precisely this degree of planfulness that results in interest, and ultimately in sales.
You must take the time keep your leads organized. When it’s the end of the day and the sun is going down and you want to go home, you must take the time to keep your leads organized. When you just got into work and 100 emails are vying for your attention, you must take the time to keep your leads organized.
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Well folks, its been fun. Learned a lot, met many great (and bright) people, and really built momentum around New Home Feed. Its a feeling of vindication and optimism, tinged with fatigue.
Now we break down the booth. The breakdown shouldn’t take long but we’re whining because apparently they won’t come drop off our re-packaging boxes until between 2 and 10 tonight. And the rules are prohibiting us from removing the supplies ourselves. Grumble grumble.
All in all: major success. Thanks all for stopping by.
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Dennis from O’Neil Interactive demos New Home Feed with Rick, as we wind down here at IBS. Nice to see our agency friends keep stopping by.
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White PapersThe marketing pros at New Home Feed offer periodic white papers sharing tips and tricks on a variety of subjects of interest to those marketing and selling homes.
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