Social Media 101 for Homebuilders

Once upon a time in the Internet, to sell homes you needed a website and social networking meant happy hour. In 2010, the website is a tiny little piece of a large and interconnected puzzle. And while social networking may still mean happy hour, it all begins on Facebook, gets amplified on Twitter, and dissected on blogs. These days for a homebuilder to be online means planning, building, executing and measuring a highly contextualized web presence.

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NHD Traffic Report

Jim over at New Homes Directory offers a nice little video on where users of the directory are getting traffic, and how NHD can help.  (Hint: rhymes with LaigsCrist). Check it out here.

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Pepsi to Super Bowl: It’s Not You, It’s the
Changed Market

Pepsi wants out. The company is pulling out of a 20+ year relationship with the Super Bowl. Instead, they are investing $20 million into a social media campaign – the Pepsi Refresh Project.

The social media campaign is doing what many successful social media campaigns do: it encourages public participation. For example, you can now comment on how the company should spend mega millions funding humanitarian efforts. So the brand is enhanced, people feel good, and it generates buzz.

And here I sit typing about it, linking about it. You read it, maybe share it. And we’re all talking Pepsi. Viral-like.

Pepsi is a major company, a big ship, big bureaucracy. Imagine what a nimble, quick-thinking company could execute. See how this works? You can do it, too. A little creativity, some commitment from the powers that be, maybe a little help from your friends. And there it is.

(H/T Post Advertising)

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