Archive for April, 2010
Today in San Francisco, Facebook CEO and boy-wonder Mark Zuckerberg shared two points worth repeating: there will be over one billion “likes” on the Internet in the first 24 hours of the “like” button, which launches across a huge network of sites today; and that Facebook users are sharing over 25 billion things a month, right now.
Have you been reading this data showing that overall search volume is decreasing? That people going to Google and searching – these numbers are in a pretty dramatic decline. Why? Because people expect to “organically” find the information and products and goods and services they want – that they won’t have to go and look, to search. Your social network, and the “influencers” in your network, will have a far greater role in determining what sites you visit, what content you consume. And now, with the “like” feature, Facebook further melds with the ever-expanding web, and you can be absolutely certain that sites and pages with a lot of “likes” will get a lot more traction than those without.
And with that, to our non-social-media-using-real-estate-friends, let us ask again: What will it take to prove that you absolutely must get with the program, starting with Facebook, starting now?
(Thanks, TechCrunch, for the article today on Zuckerberg and the f8 conference)
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Check out newhomefeed.com – we’ve finally got our fantastic, amazing, dynamic, exciting, and totally compelling video up. It’ll be on YouTube and elsewhere very soon.
Let us know what you think.
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Thanks, red rocket LA, for the shout out on your great blog.It is always very interesting to read how independent agencies describe what they see as core values of New Home Feed. Therefore we really like to see words like “easy” and to see there is a real sense out there of New Home Feed being a game-changer.
Thanks folks!
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Let us know if you plan to attend the Pacific Coast Builder Show – PCBC – in June of 2010. We plan to put together a delicious, open bar (!) happy hour and we are beginning to plan the guest list. So, if you want an invite (did we mention open bar?), then let us know you plan to attend. You can email us or let us know in comments.
See you in June!
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Mike Lyon over at doyouconvert.com has a nice blog today about New Home Feed. Thanks, Mike, for sending us some love. Readers, you can read this and Mike’s many great blog posts here.
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As our friend Jereme likes to say, “Context is King – Say it over and over to yourself and you feel smarter.”
TechCrunch has a great article today on online video. Guess what? It’s important. Guess what else? User-generated video rules. You don’t have to run out and hire Spielberg to shoot your video. Get out there, do it, and people will come. As today’s article makes clear, “Ultimately, overall consumption of media will increase but hits become less frequent and each hit will become more niche.” We keep saying this (are you listening???) but the web is fragmenting, media is fragmenting, so consumers must be reached at the moment their eyes (and mouse) rest still for a second while they take something in. And that something – its every more frequently going to be video.
As the article illustrates, the attitude of the average web surfer is, “If something is important, it will find me.” So quit stilling folks and get found!
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With the newhomefeed.com site now live (good! good!) we’re happily surprised by the tremendous amount of site activity. And the chat window! Non-stop. We knew there was interest but had no idea how much. We’ve been live now for less than three hours, and WOW.
We’ve got a launch party tonight and with all this activity it looks like we’ll be bringing the laptops.
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A beta version of newhomefeed.com is now live. New Home Feed allows home builders, marketing agencies who work with home builders, and builder CRMs (Customer Relationship Management companies) to easily disseminate home listings to a wide variety of real estate listing websites and get robust reports that show where web traffic originates from within the New Home Feed network. The website also features a lively blog as well as a series of white papers and case studies of interest to home builder and real estate sales and marketing professionals.
Read the full press release here
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Existing Graphic Language clients will be rolled out with New Home Feed on Tuesday, and those lucky beta users approved for New Home Feed get going in May. We’re super excited and extremely busy. The blog posts here may continue to be a little light as we all hunker down to make sure everything is perfect.
On Tuesday, April 6th, when you log in to New Home Feed, you’ll see the live site. If you are a builder who wants to participate in the beta program starting in May, you will be able to register starting on Tuesday.
Meanwhile, stay tuned to this blog and to newhomefeed.com for updates!
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White PapersThe marketing pros at New Home Feed offer periodic white papers sharing tips and tricks on a variety of subjects of interest to those marketing and selling homes.
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