Oct
7
Posted By: admin 
Comments Off

Graphic Language, Inc., creators of New Home Feed, is a full service marketing and technology agency for real estate. We are currently seeking an experienced, dynamic and results-oriented Digital Marketer to join our growing professional services team in servicing our clients.

The primary responsibility of this position is to help our home builder clients create innovative marketing strategies and media plans that sell homes. A typical media plan often includes SEO, SEM, a banner ad buy, and some paid directories. Social media marketing, email marketing, and retargeting are other examples of a typical client’s marketing strategy. The secondary responsibility is to manage the internal marketing efforts of the company to obtain new clients.

A typical month includes hands-on work and managing others, and it often looks like this:

  • Advise on effective monthly media spends for large and small client budgets
  • Oversee monthly web traffic and lead reports, and collaborate with online marketing manager on data analysis and presentation to client
  • Daily management of the online marketing manager
  • Primary “doer” of SEO and SEM
  • Frequent client meetings about marketing initiatives and new ideas
  • Write and present proposals for new online marketing business
  • Primary copywriting for weekly internal eblasts
  • Provide support to VP of Sales, primarily in the form of marketing collateral
  • Management and oversight of internal social media presence, including two blogs, two Facebook pages, and two Twitter feeds. The online marketing manager provides the day-to-day content.
  • Oversee internal content strategy including webinars, white papers, press releases, and articles for publication
  • Management and oversight of the design process when it relates to marketing collateral like client banner ads, eblasts, and landing pages. Here you will work with the fantastic design and production team.
  • The agency creates websites and although web production is not managed by the marketing department, you will provide SEO strategy for new websites including keyword research, SEO friendly copy and code recommendations, and ensuring proper tracking is in place and submission to appropriate webmaster tools like those of Google and Bing.
  • Collaborate with strategic partners and vendors, including negotiating terms on behalf of the client
  • Keeping current on current marketing trends and competitor offerings
  • You will direct a terrific team and be working “in the trenches” yourself. It’s a small shop and everybody collaborates.

Requirements/Preferences

  • Bachelors degree in marketing or similar discipline
  • 8+ years internet marketing experience, including experience at management level
  • Excellent analytical skills. Must be able to understand and work with marketing performance data, identify trends, create and analyze marketing funnels, and present findings in a simple, easily-digestible way. The clients are on retainers and part of the job is keeping those retainers healthy.
  • Proven success in developing and delivering digital marketing campaigns, including SEO, SEM, Email Marketing, and innovative display advertising initiatives
  • Proven success at social media including ghost-writing, social marketing, and “fan building”
  • Strong oral and written communication skills with ability to speak to the unique needs of a home shopping audience
  • Experience in real estate, especially home building and/or urban development highly preferred
  • Data driven, analytical thinker with ability to turn data into knowledge and recommendations. Must be able to communicate effectively across all mediums and have superb presentation skills.
  • Must be tech savvy.
  • The successful candidate will be a natural leader who takes initiative and follows through with limited oversight and direction from others

To learn more about us, visit www.graphiclanguage.net. If this job interests you, then please send your salary requirements plus a cover letter that tells us something about you and your relevant experience to sales@graphiclanguage.net

SocialTwist Tell-a-Friend


Sep
17
Posted By: admin 
Comments Off

Lennar Sales Office

Housing has been on a roller coaster for what feels like an eternity, ups and downs and ups and downs, but signs are pointing to smoother sailing on the heels of a surprisingly strong earnings report from Lennar.

Forbes reports that the homebuilder reported $177.8 million in net earnings on $2 billion in revenue for the third-quarter 2014, both of which were above expectations. Though most importantly, the builder said that new orders were up 23% from this time last year.

Stuart Miller, CEO of Lennar Corporation said, “Our core homebuilding business continues to drive earnings, with strong sales, deliveries and margins. New orders in the quarter rose 23% over the prior year, with increases in each of our segments. Our gross and operating margins edged higher year over year to 25.2% and 14.8%, respectively. Our sales backlog increased 29% from last year to approximately $2.5 billion, providing an excellent foundation going forward.”

News like this coupled with today’s report of homebuilder confidence hitting a nine-year high seem to show that housing is regaining its solid footing.

SocialTwist Tell-a-Friend


Jul
10
Posted By: admin 
Comments Off

Over at the Graphic Language blog, we go into a bit of detail on our opportunity yesterday to be the guest of Cornerstone Home Lending, who sponsored an all-day Sales & Marketing training session with Mike Lyon. We go into some detail here. Its worth reading in full. Here, its worth repeating that leads = home sales. Quite simply. Get the leads, contact them, sell homes. Get more leads, sell more homes. The New Home Feed is singularly focused on this goal of lead building – so it was gratifying to see numbers that prove the value of lead building. So thanks to Mike Lyon. And thanks to Cornerstone Home Lending for sponsoring such a productive day.

photo

SocialTwist Tell-a-Friend


May
22
Posted By: admin 
Comments Off

Mobile-14

Over at the Graphic Language blog, GL shares some compelling info showing how popular mobile is during the typical online home search. Check it out.

The centrality of mobile in real estate searches is more apparent than ever. We were just looking at which real estate sites are most popular these days and noticed just exactly how popular. Of March real estate web searches, comScore reports 66.3 million unique visitors reached “all real estate sites” via desktop, and mobile accounts for 57.5 million.

SocialTwist Tell-a-Friend


Mar
17
Posted By: admin 
Comments Off

Trulia_Look_Ad_Still560

Trulia has put out a TV commercial as part of a $40+ million ad buy. You can see the commercial here. The “call to action” of the commercial seems to encourage potential home buyers to download the Trulia app (instead of visiting the Trulia website), which to our thinking underscores the centrality of apps in the 2014 real estate landscape.


One thing that helps the New Home Feed team really understand how the home shopping experience works for people is to just ask friends and family members who have bought a home, “How did the home shopping experience go? How did you find the home you ended up buying?” and we listen to their answers. It will sure be interesting to see if we start hearing more people say “the Trulia app” to answer these kinds of questions.

SocialTwist Tell-a-Friend


Mar
6
Posted By: admin 
Comments Off

Big news for new home builders on the Trulia blog today! The popular real estate directory just announced that newly constructed homes are now easier to view on Trulia.

Trulia - New Construction search results

The new user experience for browsing new home listings was launched to coincide with the spring home selling season. Now, home shoppers have a richer shopping experience. In addition, Trulia also provides an easy to see and organized overview of community amenities and additional home design choices that are available. This includes models that are completed and others that are scheduled for construction.

Trulia - New Construction Community detail

Trulia - New Construction Community detail-2

That Trulia is “showing love” to the new construction side of its business is encouraging news for all home builders. With other encouraging economic indicators, this is another reason to feel real optimism about the home builder industry.

We join builders and new home shoppers alike in thanking Trulia for the improved user experience.

SocialTwist Tell-a-Friend


Feb
6
Posted By: admin 
Comments Off

The New Home Feed team wishes to thank Dave Miles of Miles BrandDNA for sharing why he recommends builders use New Home Feed to reach active home shoppers during his “From Click to Close” online marketing seminar during the final day of IBS.

Demos and free trials are available – just ask!

SocialTwist Tell-a-Friend


Feb
5
Posted By: admin 
Comments Off

Tice and Robert - IBSVegas

It’s the start of Day 2 of the International Builder’s Show in Vegas and we’re gearing up for an amazing day. Tice and Robert are getting ready for their “Elements of Effective Advertising” presentation at Sales Central S219 at 9:15am. If you’re in town, be sure sure to stop by this very informative presentation to learn how to determine the types of ads that deliver excellent results!

Find more information here.

SocialTwist Tell-a-Friend


Jan
29
Posted By: admin 

NHF - new users

New Home Feed’s goal has always been to make it easier for new home builders to manage their all of new home listings online. More builders are joining the team every day and we’re thrilled to welcome the following new home builders who are now taking advantage of New Home Feed for instant exposure online:

For just $99/month, each of these builders are now using New Home Feed to:

  • Reach active home shoppers on the top free and pay-to-list website directories
  • Get intuitive and transparent reporting
  • Get traffic and leads sent back to the builder’s website
  • Improve SEO
  • Syndicate and manage listings on Facebook and
  • Post listings to top classifieds websites

If you’re looking for a better and more streamlined way of managing your online listings, check us out and join these new builders and the hundreds of other home builders already using New Home Feed. A free trial is available for new users!

SocialTwist Tell-a-Friend


Oct
3
Posted By: admin 
Comments Off

NHF Lasso webinar

Today’s the day!

It’s a flurry of excitement here at New Home Feed as our CEO, Rick Phillips, gets ready for the “New Home Feed Explained” webinar we’re hosting with our friends, Lasso Data Systems. Rick will explain how builders can use the real estate directories, manage the sales process, and ease the burden on the sales team using New Home Feed. Plus, you’ll learn tips on managing all those leads using Lasso. You definitely don’t want to miss out on this great resource.

This free webinar is today, Thursday, October 3rd at 10AM PST/1PM EST and is hosted by Dave Betcher, CEO of Lasso, and Rick, CEO of New Home Feed. There’s still time to register!

Register here: https://www1.gotomeeting.com/register/451593305

SocialTwist Tell-a-Friend