Jul
10
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Over at the Graphic Language blog, we go into a bit of detail on our opportunity yesterday to be the guest of Cornerstone Home Lending, who sponsored an all-day Sales & Marketing training session with Mike Lyon. We go into some detail here. Its worth reading in full. Here, its worth repeating that leads = home sales. Quite simply. Get the leads, contact them, sell homes. Get more leads, sell more homes. The New Home Feed is singularly focused on this goal of lead building – so it was gratifying to see numbers that prove the value of lead building. So thanks to Mike Lyon. And thanks to Cornerstone Home Lending for sponsoring such a productive day.

photo

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May
22
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Mobile-14

Over at the Graphic Language blog, GL shares some compelling info showing how popular mobile is during the typical online home search. Check it out.

The centrality of mobile in real estate searches is more apparent than ever. We were just looking at which real estate sites are most popular these days and noticed just exactly how popular. Of March real estate web searches, comScore reports 66.3 million unique visitors reached “all real estate sites” via desktop, and mobile accounts for 57.5 million.

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Mar
17
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Trulia_Look_Ad_Still560

Trulia has put out a TV commercial as part of a $40+ million ad buy. You can see the commercial here. The “call to action” of the commercial seems to encourage potential home buyers to download the Trulia app (instead of visiting the Trulia website), which to our thinking underscores the centrality of apps in the 2014 real estate landscape.


One thing that helps the New Home Feed team really understand how the home shopping experience works for people is to just ask friends and family members who have bought a home, “How did the home shopping experience go? How did you find the home you ended up buying?” and we listen to their answers. It will sure be interesting to see if we start hearing more people say “the Trulia app” to answer these kinds of questions.

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Mar
6
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Big news for new home builders on the Trulia blog today! The popular real estate directory just announced that newly constructed homes are now easier to view on Trulia.

Trulia - New Construction search results

The new user experience for browsing new home listings was launched to coincide with the spring home selling season. Now, home shoppers have a richer shopping experience. In addition, Trulia also provides an easy to see and organized overview of community amenities and additional home design choices that are available. This includes models that are completed and others that are scheduled for construction.

Trulia - New Construction Community detail

Trulia - New Construction Community detail-2

That Trulia is “showing love” to the new construction side of its business is encouraging news for all home builders. With other encouraging economic indicators, this is another reason to feel real optimism about the home builder industry.

We join builders and new home shoppers alike in thanking Trulia for the improved user experience.

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Feb
6
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The New Home Feed team wishes to thank Dave Miles of Miles BrandDNA for sharing why he recommends builders use New Home Feed to reach active home shoppers during his “From Click to Close” online marketing seminar during the final day of IBS.

Demos and free trials are available – just ask!

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Feb
5
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Tice and Robert - IBSVegas

It’s the start of Day 2 of the International Builder’s Show in Vegas and we’re gearing up for an amazing day. Tice and Robert are getting ready for their “Elements of Effective Advertising” presentation at Sales Central S219 at 9:15am. If you’re in town, be sure sure to stop by this very informative presentation to learn how to determine the types of ads that deliver excellent results!

Find more information here.

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Jan
29
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NHF - new users

New Home Feed’s goal has always been to make it easier for new home builders to manage their all of new home listings online. More builders are joining the team every day and we’re thrilled to welcome the following new home builders who are now taking advantage of New Home Feed for instant exposure online:

For just $99/month, each of these builders are now using New Home Feed to:

  • Reach active home shoppers on the top free and pay-to-list website directories
  • Get intuitive and transparent reporting
  • Get traffic and leads sent back to the builder’s website
  • Improve SEO
  • Syndicate and manage listings on Facebook and
  • Post listings to top classifieds websites

If you’re looking for a better and more streamlined way of managing your online listings, check us out and join these new builders and the hundreds of other home builders already using New Home Feed. A free trial is available for new users!

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Oct
3
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NHF Lasso webinar

Today’s the day!

It’s a flurry of excitement here at New Home Feed as our CEO, Rick Phillips, gets ready for the “New Home Feed Explained” webinar we’re hosting with our friends, Lasso Data Systems. Rick will explain how builders can use the real estate directories, manage the sales process, and ease the burden on the sales team using New Home Feed. Plus, you’ll learn tips on managing all those leads using Lasso. You definitely don’t want to miss out on this great resource.

This free webinar is today, Thursday, October 3rd at 10AM PST/1PM EST and is hosted by Dave Betcher, CEO of Lasso, and Rick, CEO of New Home Feed. There’s still time to register!

Register here: https://www1.gotomeeting.com/register/451593305

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Sep
19
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NHF Top Ten

We’re really pleased to announce that New Home Feed is now fully integrated with a great site for California new home listings: TOPTEN New Homes. We share the goal of making it as easy as possible for builders to reach buyers, so it just makes sense for New Home Feed users to be able to manage listings on TOPTEN, including all the important photos and videos.

To celebrate our new partnership, new users now get a free 30-day trial for both New Home Feed AND TOPTEN!

Over 300 builders manage more than 20,000 listings across essential real estate directories and measure results like traffic and leads in real time through New Home Feed. It’s awesome. TOPTEN provides a quick and convenient way for prospective home buyers to search for new homes throughout California. It’s a great partnership, as our mutual clients will soon fully agree.

Sign up today for your free 30-day trial to New Home Feed and TOPTEN or contact our sales team for more information.

Happy listing!

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Sep
13
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Lasso Data Systems has kindly invited New Home Feed to educate the builder world about New Home Feed. In “20 Minutes with New Home Feed” we’ll show you what New Home Feed is all about, and how to use New Home Feed to save time and maximize profits in this housing market.

NHF Lasso webinar
Real estate directories prove to be one of the (if not the) most effective places to reach active, engaged home shoppers. So builders will benefit from action-oriented tips and advice on how to use the real estate directories, manage the sales process, and ease the burden on the sales team. In the process, you’ll learn tips on managing all those leads using Lasso.

The free webinar on Thursday, October 3 at 10AM PST/1PM EST is hosted by Dave Betcher, CEO of Lasso, and Rick Phillips, CEO of New Home Feed.

Spaces are limited and this webinar will fill up quickly so make sure you reserve your spot today.

Register here now.

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