Zillow forms exclusive partnership with Yahoo!
Real Estate

Zahoo? Yillow? Yazihoollow? Regardless of excellent name amalgamating opportunities this business merger between the second and third largest real estate websites is huge news for the online real estate game.  In a move similar to the Bing + Yahoo! search merge, Zillow will begin feeding Yahoo! Real Estate it’s some 4 Million listings and it’s Zestimate home values by this Fall 2010.  Excerpt from the Zillow blog:

Heads up agents, brokers, home shoppers, home sellers and builders — we have exciting news to share with you.

Today, Yahoo! Real Estate and Zillow announced an exclusive partnership that will offer advertisers a single channel to reach across both sites. Zillow will exclusively sell advertising to real estate agents and brokers on Yahoo! Real Estate and Zillow will supply its 4 million for-sale listings, as well as Zestimate® home values, to Yahoo! Real Estate, creating a convenient one-stop advertising solution that brings together the second-and third-largest real estate websites.

Once the integration of listings from Zillow is complete this fall, all for-sale listings on Yahoo! Real Estate will be provided by Zillow, which will give agents and brokers significantly more exposure for their listings and their advertisements.

Read the entire article here on the Zillow Blog.

Good things @zillow ! I’m sure there will be more developments to this, so stay tuned!

Tags: business, merger, new home feed, tech, yahoo! real estate, zillow
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