21 Rules of Engagement – thanks @mashable

Just came across this great list of guidelines for effective social media strategy from the good folks at Mashable.

1. Discover all relevant communities of interest and observe the choices, challenges, impressions, and wants of the people within each network.

2. Don’t just participate solely in your own domains (Facebook Fan Page, Twitter conversations related to your brand, etc.). Participate where your presence is advantageous and mandatory.

3. Determine the identity, character, and personality of the brand and match it to the persona of the individuals representing it online.

4. Establish a point of contact who is ultimately responsible for identifying, trafficking, or responding to all things that can affect brand perception.

5. As in customer service, representatives require training to learn how to proactively and reactively respond across multiple scenarios. Don’t just put the person familiar with social networking in front of the brand.

For the entire list see the full article on Mashable

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