Draw the Line from Blogging to Homes Sold

We are creating another white paper on why home builders must communicate with diverse web audiences using different techniques. We are focusing on blogs. In trying to understand why builders resist blogging even though they keep hearing they should, and keep seeing data suggesting they should, we polled our non-blogging clients and asked them. “You keep hearing from us and others over and over and over again that you should blog. But still you don’t. Why?” And one brave soul has given us an anonymous answer, shared here:

We are not blogging because of the additional manpower needed to manage the site and we cannot draw a direct line from blogging to an increase in sales.

So we ask you, are beloved, smart and super-talented readers: what would you say? Let us know!

This entry was posted on Friday, February 19th, 2010 at 6:16 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.