Apr
21

Facebook, “Likes”, Search, and You

Posted By: Robert 
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Today in San Francisco, Facebook CEO and boy-wonder Mark Zuckerberg shared two points worth repeating: there will be over one billion “likes” on the Internet in the first 24 hours of the “like” button, which launches across a huge network of sites today; and that Facebook users are sharing over 25 billion things a month, right now.

Have you been reading this data showing that overall search volume is decreasing? That people going to Google and searching – these numbers are in a pretty dramatic decline. Why? Because people expect to “organically” find the information and products and goods and services they want – that they won’t have to go and look, to search. Your social network, and the “influencers” in your network, will have a far greater role in determining what sites you visit, what content you consume. And now, with the “like” feature, Facebook further melds with the ever-expanding web, and you can be absolutely certain that sites and pages with a lot of “likes” will get a lot more traction than those without.

And with that, to our non-social-media-using-real-estate-friends, let us ask again: What will it take to prove that you absolutely must get with the program, starting with Facebook, starting now?

(Thanks, TechCrunch, for the article today on Zuckerberg and the f8 conference)



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