Google Sidewiki, Yelp, Others

It’s a ratings-based kind of a day. In the process of making sure a client’s organic search results were as expected, a new (and negative) review on Yelp was noticed.  (Aside: negative reviews on Yelp can be opportunities to engage the disgruntled and turn a negative into a positive. You gotta be on top of Yelp – and we’ll elaborate in a later post.) A little later, we came upon a thoughtful blog post from mRelevance on Google Sidewiki. (We also offer a white paper on Google sidewiki.) In other words, in the course of a typical hour we discovered two prominent examples of why ratings-based websites, two examples of why online reputation management is so important.

Graphic Language, the agency powering New Home Feed, will soon be unveiling to all clients a revised services list. What once included your standard SEO, SEM, your landing pages and display ads, reporting, now includes Yelp, Sidewiki, personalized search results, blogs and facebook, video and YouTube, and more. The point here is there is so much to stay on top of and technology is changing faster than NBC’s latenight lineup. What we’re saying is: you must be on top of the game. There are lots of great resources out there so please let us know if you’d like to hear more.

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