In Preparation for the Turn-Around

We just got an out-of-the-blue kind of call to build a new website for a Texas builder. We note not to brag, at least not just to brag, but to share a new expression. When describing why they wanted a new website, our contact said, “In preparation for the turn-around.” Got that? “In preparation for the turn-around.”As though its as sure, and as close, as Wednesday following Tuesday.

Everything is anecdotal if you aren’t the economist running and reporting the data, right? So let’s call this completely scientific and thoroughly valid evidence that the elusive, 2-years-late turn-around is imminent…

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