On the Importance of Building and Managing Lists

As an agency, we often preach to clients on the importance of building and managing accurate lists. The reasons are as numerous as they are clear and many have to do with targeted, undiluted messaging based on known interests and pain points. As such, a good web marketer empowered with effective tools is a crucial asset to any marketing team.

And now its time to practice what we preach.

New Home Feed is built on a principled foundation of transparency. As such we believe everything we experience as we prepare to launch, to build leads, to generate sales can be of benefit to our audience, and so should be shared. That said: we have just returned from more than a week in Las Vegas with almost 500 solid leads for our new product (New Home Feed). Readers who have talked with us or seen our collateral know that New Home Feed eases the pain many builders and marketers in the real estate space feel because it instantly gets content broadcast on a wide network of websites, allows for real-time updates, and gives robust and action-oriented reports. The value proposition is clear, and even though we are several months from the beta launch we are happily having all sorts of conversations with folks all over the real estate spectrum. And these conversations must be tracked because they involve multiple people with (unfortunately) a limited number of brain cells. So who talked with whom about what, when? This must be noted.

And the leads are coming in. Our core audience when we initially launch will be builders and the marketers who work with builders. However, we already have approaching 100 brokers banging at the doors and wanting in, even though the broker solution comes in the Fall of 2010. As such, we must be certain to not mix our messages and be super organized. Its precisely this degree of planfulness that results in interest, and ultimately in sales.

You must take the time keep your leads organized. When it’s the end of the day and the sun is going down and you want to go home, you must take the time to keep your leads organized. When you just got into work and 100 emails are vying for your attention, you must take the time to keep your leads organized.

This entry was posted on Monday, January 25th, 2010 at 8:05 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.