Archive for the ‘White Papers’ Category
Today’s Home Builder exists in a world of inter-connected online communities, yet many are not fully adjusted to the need for a well-designed and user-friendly website, let alone the many other ways a builder must exist online. This white paper explores the new home builder Internet footprint, and, drawing on the expertise from many home builder marketing and sales professionals, makes the case for movement from simply having a traditional website to complimenting a robust website with a thoughtful, nuanced web presence.
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Once upon a time in the Internet, to sell homes you needed a website and social networking meant happy hour. In 2010, the website is a tiny little piece of a large and interconnected puzzle. And while social networking may still mean happy hour, it all begins on Facebook, gets amplified on Twitter, and dissected on blogs. These days for a homebuilder to be online means planning, building, executing and measuring a highly contextualized web presence.
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You must be marketing online. If you are employed in an industry having anything to do with real estate, you know the days of selling a home by placing an ad in the Sunday paper and throwing up a couple billboards are over. What follows is what a real estate marketer must know to advertise homes for sale online.
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Mike Lyon of Do You Convert presents a detailed analysis of why follow-up with leads is so crucial, and offers clear instructions on how to effectively make contact with leads to facilitate “the close.”
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Communications firm red rocket LA led a highly innovative and ambitious project using social media to sell lofts in the heart of Los Angeles’ trendy Westside. By learning how they did it, readers also get real-world tips on how to use social media selling places to live.
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Google has introduced “Google Sidewiki” and now any user of Google can write public reviews and comments about your website and your company. Find out more information about what this means for you.
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Google has introduced personalized search results, meaning different users of the Google search engine will see different search results. Learn what this means for you.
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White PapersThe marketing pros at New Home Feed offer periodic white papers sharing tips and tricks on a variety of subjects of interest to those marketing and selling homes.
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